Brand gradient

Asana gradient

The gradient Asana's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#273240 #151b26 #468254

Open in the maker Asana colors →Full brand page →

Source: asana.com
Extracted: 2 September 2026
Version: 4

Asana

white text · worst 6.20:1 · AA

white 6.20 AAblack 1.05 failsbanding high

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (6.23:1) without adjusting L.

white 6.23 AAblack 1.05 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #5d6167 0%, #2e3136 50%, #06080c 100%)

tailwind v4

bg-linear-to-br/oklch from-[#5d6167] via-[#2e3136] to-[#06080c]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 9.88:1).

white 11.18 AAblack 1.41 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #313c4b 0%, #1d2836 100%)

tailwind v4

bg-linear-to-b/oklch from-[#313c4b] to-[#1d2836]

Variants

Tonal ramp

Open in maker →

white 6.20 AAblack 1.05 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #566272 0%, #273240 50%, #020813 100%)

tailwind v4

bg-linear-to-br/oklch from-[#566272] via-[#273240] to-[#020813]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 12.89 AAblack 1.61 failsbanding high

css

linear-gradient(135deg in oklab, #273240 0%, #283338 100%)

tailwind v4

bg-linear-to-br/oklab from-[#273240] to-[#283338]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 178° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 12.76 AAblack 1.61 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #273240 0%, #373026 100%)

tailwind v4

bg-linear-to-br/oklch from-[#273240] to-[#373026]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 12.93 AAblack 1.59 failsbanding high

css

linear-gradient(135deg in oklab, #273240 0%, #422a2b 100%)

tailwind v4

bg-linear-to-br/oklab from-[#273240] to-[#422a2b]

Report — brand gradient

white ink: worst 6.20:1 at 0% (AA); black ink: worst 1.05:1 at 100% (fails AA) → use white text.
Black text disappears completely at 100% (1.00:1 crossing).
Banding high: ~16px bands at 1440px — add grain 33 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 6.20:1 AA, black 1.05:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #566272 0%, #273240 50%, #020813 100%);
  /* hero — worst-case contrast: white 6.23:1 AA, black 1.05:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #5d6167 0%, #2e3136 50%, #06080c 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 11.18:1 AA, black 1.41:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #313c4b 0%, #1d2836 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #394453 0%, #252f3d 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #293543 0%, #16212e 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#566272"/><stop offset="3.57%" stop-color="#525e6e"/><stop offset="7.14%" stop-color="#4f5b6b"/><stop offset="10.71%" stop-color="#4b5767"/><stop offset="14.29%" stop-color="#485463"/><stop offset="17.86%" stop-color="#455060"/><stop offset="21.43%" stop-color="#414d5c"/><stop offset="25%" stop-color="#3e4958"/><stop offset="28.57%" stop-color="#3a4655"/><stop offset="32.14%" stop-color="#374351"/><stop offset="35.71%" stop-color="#343f4e"/><stop offset="39.29%" stop-color="#313c4a"/><stop offset="42.86%" stop-color="#2d3947"/><stop offset="46.43%" stop-color="#2a3543"/><stop offset="50%" stop-color="#273240"/><stop offset="53.57%" stop-color="#242f3d"/><stop offset="57.14%" stop-color="#212c39"/><stop offset="60.71%" stop-color="#1e2836"/><stop offset="64.29%" stop-color="#1b2532"/><stop offset="67.86%" stop-color="#18222f"/><stop offset="71.43%" stop-color="#151f2c"/><stop offset="75%" stop-color="#121c29"/><stop offset="78.57%" stop-color="#0f1925"/><stop offset="82.14%" stop-color="#0c1622"/><stop offset="85.71%" stop-color="#09131f"/><stop offset="89.29%" stop-color="#07101c"/><stop offset="92.86%" stop-color="#050d19"/><stop offset="96.43%" stop-color="#030b16"/><stop offset="100%" stop-color="#020813"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.337,
              0.384,
              0.447
            ],
            "hex": "#566272"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.153,
              0.196,
              0.251
            ],
            "hex": "#273240"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.008,
              0.031,
              0.075
            ],
            "hex": "#020813"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #566272 0%, #273240 50%, #020813 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 6.202,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.047,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.365,
              0.38,
              0.404
            ],
            "hex": "#5d6167"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.18,
              0.192,
              0.212
            ],
            "hex": "#2e3136"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.024,
              0.031,
              0.047
            ],
            "hex": "#06080c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #5d6167 0%, #2e3136 50%, #06080c 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 6.229,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.048,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.192,
              0.235,
              0.294
            ],
            "hex": "#313c4b"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.114,
              0.157,
              0.212
            ],
            "hex": "#1d2836"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #313c4b 0%, #1d2836 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #394453 0%, #252f3d 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #293543 0%, #16212e 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 11.179,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.409,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#273240 #151b26 #468254

mcpConnect your agent — Asana's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for asana-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Asana and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Asana. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md