Brand gradient

Amazon gradient

The gradient Amazon's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#ff9900 #232f3e #2162a1

Open in the maker Amazon colors →Full brand page →E-commerce / cloud computing

Source: amazon.com
Extracted: 2 September 2026
Version: 4

Amazon

white text · worst 2.14:1 · fails

white 2.14 failsblack 1.55 failsbanding medium

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.21 until the ink passes AA at the worst point (4.60:1).

white 4.60 AAblack 1.03 failsbanding medium

css

linear-gradient(135deg in oklch shorter hue, #926e4e 0%, #030508 100%)

tailwind v4

bg-linear-to-br/oklch from-[#926e4e] to-[#030508]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 7.64:1).

white 1.94 failsblack 8.49 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #ffa730 0%, #f18c00 100%)

tailwind v4

bg-linear-to-b/oklch from-[#ffa730] to-[#f18c00]

Variants

Tonal ramp

Open in maker →

white 1.20 failsblack 4.95 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #ffe7c5 0%, #ff9900 50%, #ba6500 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ffe7c5] via-[#ff9900] to-[#ba6500]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 2.13 failsblack 9.68 AAbanding high

css

linear-gradient(135deg in oklab, #ff9900 0%, #ff9379 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ff9900] to-[#ff9379]

Complementary

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Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.92 failsblack 9.80 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #ff9900 0%, #6abdff 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ff9900] to-[#6abdff]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 1.94 failsblack 9.80 AAbanding medium

css

linear-gradient(135deg in oklab, #ff9900 0%, #00d0bf 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ff9900] to-[#00d0bf]

Report — brand gradient

white ink: worst 2.14:1 at 0% (fails AA); black ink: worst 1.55:1 at 100% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding medium: ~7px bands at 1440px — add grain 12 (≈1% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.14:1, black 1.55:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ff9900 0%, #232f3e 100%);
  /* hero — worst-case contrast: white 4.60:1 AA, black 1.03:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #926e4e 0%, #030508 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 1.94:1, black 8.49:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #ffa730 0%, #f18c00 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #ffb65d 0%, #fb9600 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #ff9c0e 0%, #e78300 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#ff9900"/><stop offset="7.14%" stop-color="#f88837"/><stop offset="14.29%" stop-color="#ee7a50"/><stop offset="21.43%" stop-color="#e06f62"/><stop offset="28.57%" stop-color="#cf6670"/><stop offset="35.71%" stop-color="#bd5f79"/><stop offset="42.86%" stop-color="#a9597f"/><stop offset="50%" stop-color="#945581"/><stop offset="57.14%" stop-color="#80507f"/><stop offset="64.29%" stop-color="#6c4c7a"/><stop offset="71.43%" stop-color="#594772"/><stop offset="78.57%" stop-color="#484267"/><stop offset="85.71%" stop-color="#393c5b"/><stop offset="92.86%" stop-color="#2d364d"/><stop offset="100%" stop-color="#232f3e"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.6,
              0
            ],
            "hex": "#ff9900"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.137,
              0.184,
              0.243
            ],
            "hex": "#232f3e"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #ff9900 0%, #232f3e 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.141,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 1.548,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.573,
              0.431,
              0.306
            ],
            "hex": "#926e4e"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.012,
              0.02,
              0.031
            ],
            "hex": "#030508"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #926e4e 0%, #030508 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.603,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.029,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.655,
              0.188
            ],
            "hex": "#ffa730"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.945,
              0.549,
              0
            ],
            "hex": "#f18c00"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #ffa730 0%, #f18c00 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #ffb65d 0%, #fb9600 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #ff9c0e 0%, #e78300 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.94,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 8.491,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#ff9900 #232f3e #2162a1

mcpConnect your agent — Amazon's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for amazon-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Amazon and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Amazon. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md