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Amazon

Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of every…

E-commerce / cloud computingverifiedamazon.com

Amazon was founded by Jeff Bezos in 1994 as an online bookstore run from a Seattle garage and grew into the world's largest online retailer, then into cloud computing (AWS), devices, streaming and logistics. The logo's orange arrow runs from A to Z — 'everything from A to Z' — and doubles as a smile.

Color

primary
Amazon Orange
#ff9900

The smile/arrow orange in the Amazon logo. Source: Amazon logo SVG (Wikimedia Commons, official artwork): arrow fill #FF9900, wordmark #221F1F.

secondary
Squid Ink
#232f3e

Amazon's dark navy used for the site header and dark UI surfaces. Source: Amazon logo SVG (Wikimedia Commons, official artwork): arrow fill #FF9900, wordmark #221F1F.

accent
Dark Blue
#2162a1

Accent: highlights and secondary emphasis.

surface
White
#ffffff

Page and card background.

text
Near Black
#0f1111

Body text on surface.

Typography

heading → Arialbody → Arial
Arialarial
system

Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of every…

Weights:
400, 700

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient
linear-gradient(135deg in oklch shorter hue, #ff9900 0%, #232f3e 100%)

Worst-case contrast — white 2.14:1 · black 1.55:1

Aa
Hero--brand-gradient-hero
linear-gradient(135deg in oklch shorter hue, #926e4e 0%, #030508 100%)

Worst-case contrast — white 4.60:1 AA · black 1.03:1 · ink #ffffff

Aa
Button--brand-gradient-button
linear-gradient(180deg in oklch shorter hue, #ffa730 0%, #f18c00 100%)

Worst-case contrast — white 1.94:1 · black 8.49:1 AA · ink #000000

Voice & Tone

customer-obsesseddirectplain-spoken

Do

  • +Start from the customer's need and work backwards.
  • +Be specific: prices, dates, delivery windows.

Don't

  • −Don't pad with marketing adjectives.
  • −Don't make the company the hero of the sentence — the customer is.
mcpConnect your agent to Amazon
live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/amazon-com/mcp
.mcp.json
{
  "mcpServers": {
    "brandsweets-amazon-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/amazon-com/mcp"
    }
  }
}
claude codeclaude mcp add --transport http brandsweets-amazon-com https://mcp.brandsweets.com/amazon-com/mcp

Amazon trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →