← Amazon

Guidelines deck

4 boards · page order preserved

  1. E-commerce / cloud computing1994

    Amazon.com. Spend less. Smile more.

    Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of every…

    AmazonCover
    01Covercover
  2. Tokens · Color

    Color System

    Amazon Orange
    primary#FF9900
    50950
    fail 2.1
    White
    surface#FFFFFF
    50950
    Near Black
    text#0F1111
    50950
    AA 18.9
    Dark Blue
    accent#2162A1
    50950
    Squid Ink
    secondary#232F3E
    50950
    AA 13.6
    AmazonColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Arialsystem

    Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of every…

    Regular400Bold700
    AmazonType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    AmazonLogo Suite
    04Logo Suitelogo-suite