brandsweets

Brand color

Scale AI Primary

#72ce7b
hex#72ce7b
rgbrgb(114, 206, 123)
hslhsl(126, 48%, 63%)
oklchoklch(0.774 0.146 146.1)
From Scale AI brand colorsRelative luminance 0.4915
Open in palette toolCheck contrast

Scale AI Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
72ce7bce73c5

#ce73c5

Analogous

Open in tool →
72ce7b98ce7373ceaa

#98ce73 · #73ceaa

Triadic

Open in tool →
72ce7b7c73cece7c73

#7c73ce · #ce7c73

Split-complementary

Open in tool →
72ce7baa73cece7398

#aa73ce · #ce7398

Tetradic

Open in tool →
72ce7b7398cece73c5ceaa73

#7398ce · #ce73c5 · #ceaa73

Contrast

Scale AI Primary as textRatioAAAA largeAAAFix
Aaon white
1.94:1failfailfail
  • AA: use #2e8437 as the text (4.7:1)
  • AAA: use #226229 as the text (7.38:1)
  • AA: or shift the background to #4a4a4a (4.57:1)
  • AAA: or shift the background to #2e2e2e (7:1)
Aaon black
10.83:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Scale AI Primary as the background.

Brands using this color

mcpConnect your agent — build around Scale AI Primary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #72ce7b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ce7b-a2bea8-a74edf-1f2d27-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md