Brand color
Netlify Primary
#04bcbcrgb(4, 188, 188)hsl(180, 96%, 38%)oklch(0.72 0.123 194.8)Netlify Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.
Colors that go with Netlify Primary
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Netlify Primary: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with Netlify Primary in 4 real palettes, including Riot Games's brand system and Diner, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with Netlify Primary: 4 real palettes, including Coca-Cola's brand system and UEFA's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with Netlify Primary: 4 real palettes, including Unity's brand system and Patreon's brand system, as the lead colour.
Midnight Blue #191970
shipped8 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside Netlify Primary, as the lead colour.
Mustard Yellow #ffdb58
shipped4 real palettes, including Crayon Box and Lido put Mustard Yellow beside Netlify Primary, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with Netlify Primary in 5 real palettes, including Confluent's brand system and Khan Academy's brand system, as the supporting colour.
Light Coral #f08080
complementaryLight Coral sits directly opposite Netlify Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use Netlify Primary
Tints & shades
Harmonies
Contrast
| Netlify Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.35:1 | fail | fail | fail | |
Aaon black | 8.92:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Netlify Primary as the background.
Brands using this color
Fonts for this mood
Netlify Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #04bcbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/04bcbc-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md