Brand color
Instacart Primary
#043b2brgb(4, 59, 43)hsl(163, 87%, 12%)oklch(0.314 0.061 167.6)Instacart Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.
Colors that go with Instacart Primary
Crimson, Sienna and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of Instacart Primary: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
triadicshippedSienna completes a triad with Instacart Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
analogousshippedTeal is Instacart Primary's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with Instacart Primary in 7 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped14 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside Instacart Primary, as the accent.
Blush Pink #e8b4b8
shipped5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside Instacart Primary, as the accent.
Burlywood #deb887
shippedBurlywood is paired with Instacart Primary in 4 real palettes, including Chalkboard and Polaroid, as the lead colour.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for Instacart Primary: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use Instacart Primary
Tints & shades
Harmonies
Contrast
| Instacart Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.61:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.67:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Instacart Primary as the background.
Brands using this color
Fonts for this mood
Instacart Primary reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #043b2b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/043b2b-a2beb9-d459b7-1f2b2d-e9f1eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md