Color

#fe9694

#fe9694
hex#fe9694
rgbrgb(254, 150, 148)
hslhsl(1, 98%, 79%)
oklchoklch(0.781 0.126 21.5)
Closest name: Candy (#ff9b87)Relative luminance 0.4502

Colors that go with #fe9694

Charcoal, Dark Turquoise and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#95fcfe

#fe95c8 · #fecb95

#95fe97 · #9795fe

Split-complementary

Open in tool →

#95fecb · #95c8fe

#c8fe95 · #95fcfe · #cb95fe

Contrast

#fe9694 as textRatioAAAA largeAAAFix
Aaon white
2.1:1failfailfail
  • AA: use #ed0602 as the text (4.54:1)
  • AAA: use #b10502 as the text (7.26:1)
  • AA: or shift the background to #454545 (4.57:1)
  • AAA: or shift the background to #262626 (7.21:1)
Aaon black
10:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe9694 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe9694 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe9694
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe9694 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe9694-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md