Golden Hour
Open in tool →Apricot into coral into plum — a sunset flattened to three tokens, with the plum doubling as the twilight text colour.
Color
#fd9d49
#fd9d49
hex
#fd9d49rgb
rgb(253, 157, 73)hsl
hsl(28, 98%, 64%)oklch
oklch(0.78 0.15 58.8)Closest name: Bittersweet (#fea051)Relative luminance 0.4548
Colors that go with #fd9d49
Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fd9d49: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
split-complementshippedCornflower Blue is a split-complement of #fd9d49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Deep Sky Blue #00bfff
complementaryshippedDeep Sky Blue sits directly opposite #fd9d49 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Sketch's brand system and Binance's brand system put Blue beside #fd9d49, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #fd9d49: 4 real palettes, including Open House and Paper & Pine, as the supporting colour.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #fd9d49, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #fd9d49 in 6 real palettes, including Retro Pop and Tequila Sunrise, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #fd9d49: 11 real palettes, including Amazon's brand system and Campus, as the accent.
Real palettes that use #fd9d49
Tints & shades
Harmonies
Contrast
| #fd9d49 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.08:1 | fail | fail | fail | |
Aaon black | 10.1:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd9d49 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#fd9d49 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fd9d49
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fd9d49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fd9d49-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md