Color

#fd9753

#fd9753
hex#fd9753
rgbrgb(253, 151, 83)
hslhsl(24, 98%, 66%)
oklchoklch(0.771 0.148 52.4)
Closest name: Atomic Tangerine (#ff9966)Relative luminance 0.4364

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#53b9fd

#fd5364 · #fdec53

#53fd97 · #9753fd

Split-complementary

Open in tool →

#53fdec · #5364fd

#64fd53 · #53b9fd · #ec53fd

Contrast

#fd9753 as textRatioAAAA largeAAAFix
Aaon white
2.16:1failfailfail
  • AA: use #c55002 as the text (4.64:1)
  • AAA: use #923b01 as the text (7.37:1)
  • AA: or shift the background to #424242 (4.66:1)
  • AAA: or shift the background to #262626 (7.01:1)
Aaon black
9.73:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd9753 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd9753 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd9753
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd9753 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd9753-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md