Color
#fd9696
#fd9696rgb(253, 150, 150)hsl(0, 96%, 79%)oklch(0.781 0.124 20.3)Colors that go with #fd9696
Charcoal, Dark Turquoise and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fd9696: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Turquoise #00ced1
complementaryshippedDark Turquoise sits directly opposite #fd9696 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
shippedDesigners have shipped Copper with #fd9696: 4 real palettes, including Bramble and Desert Road, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #fd9696 in 5 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour.
Eggplant #614051
shippedEggplant shows up next to #fd9696 in 5 real palettes, including Blush and Golden Hour, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Casper Sleep's brand system and Tide Pool put Midnight Blue beside #fd9696, as the accent.
Mustard Yellow #ffdb58
shipped5 real palettes, including Meadow and Lido put Mustard Yellow beside #fd9696, as the supporting colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #fd9696: 5 real palettes, including Chalkboard and Polaroid, as the supporting colour.
Real palettes that use #fd9696
Tints & shades
Harmonies
Contrast
| #fd9696 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.1:1 | fail | fail | fail | |
Aaon black | 9.98:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd9696 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#fd9696 reads as warm, vivid, light. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #fd9696 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/fd9696-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md