Color

#fd72dd

#fd72dd
hex#fd72dd
rgbrgb(253, 114, 221)
hslhsl(314, 97%, 72%)
oklchoklch(0.752 0.207 337.2)
Closest name: Avant-Garde Pink (#ff77ee)Relative luminance 0.3814

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72fd93

#d872fd · #fd7297

#ddfd72 · #72ddfd

Split-complementary

Open in tool →

#97fd72 · #72fdd8

#fdd872 · #72fd93 · #7297fd

Contrast

#fd72dd as textRatioAAAA largeAAAFix
Aaon white
2.43:1failfailfail
  • AA: use #d803a6 as the text (4.68:1)
  • AAA: use #a60380 as the text (7.13:1)
  • AA: or shift the background to #3b3b3b (4.6:1)
  • AAA: or shift the background to #1c1c1c (7:1)
Aaon black
8.63:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd72dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd72dd reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd72dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd72dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd72dd-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md