Color

#fd727c

#fd727c
hex#fd727c
rgbrgb(253, 114, 124)
hslhsl(356, 97%, 72%)
oklchoklch(0.721 0.17 18)
Closest name: Begonia (#fa6e79)Relative luminance 0.3437

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72fdf4

#fd72c1 · #fdae72

#7cfd72 · #727cfd

Split-complementary

Open in tool →

#72fdae · #72c1fd

#c1fd72 · #72fdf4 · #ae72fd

Contrast

#fd727c as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #ec0413 as the text (4.57:1)
  • AAA: use #b5030f as the text (7.04:1)
  • AA: or shift the background to #363636 (4.53:1)
  • AAA: or shift the background to #121212 (7.02:1)
Aaon black
7.87:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd727c as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd727c reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd727c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd727c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd727c-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md