Color

#72c1fd

#72c1fd
hex#72c1fd
rgbrgb(114, 193, 253)
hslhsl(206, 97%, 72%)
oklchoklch(0.784 0.116 242.9)
Closest name: Blue Mana (#68c2f5)Relative luminance 0.4881

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdae72

#72fdf4 · #727cfd

#fd72c1 · #c1fd72

Split-complementary

Open in tool →

#fd727c · #fdf472

#f472fd · #fdae72 · #7cfd72

Contrast

#72c1fd as textRatioAAAA largeAAAFix
Aaon white
1.95:1failfailfail
  • AA: use #0376ce as the text (4.68:1)
  • AAA: use #02599c as the text (7.21:1)
  • AA: or shift the background to #4a4a4a (4.54:1)
  • AAA: or shift the background to #2b2b2b (7.26:1)
Aaon black
10.76:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72c1fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72c1fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72c1fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72c1fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72c1fd-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md