Color

#fd689a

#fd689a
hex#fd689a
rgbrgb(253, 104, 154)
hslhsl(340, 97%, 70%)
oklchoklch(0.716 0.187 2.1)
Closest name: Blush Hour (#ff6f91)Relative luminance 0.3312

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68fdcb

#fd68e4 · #fd8168

#9afd68 · #689afd

Split-complementary

Open in tool →

#68fd81 · #68e4fd

#e4fd68 · #68fdcb · #8168fd

Contrast

#fd689a as textRatioAAAA largeAAAFix
Aaon white
2.75:1failfailfail
  • AA: use #e7044f as the text (4.64:1)
  • AAA: use #b0033c as the text (7.18:1)
  • AA: or shift the background to #333333 (4.59:1)
  • AAA: or shift the background to #0d0d0d (7.06:1)
Aaon black
7.62:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd689a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd689a reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd689a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd689a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd689a-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md