# #fd689a

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd689a`
- RGB: rgb(253, 104, 154)
- HSL: hsl(340, 97%, 70%)
- OKLCH: oklch(0.716 0.187 2.1)
- Relative luminance: 0.3312
- Nearest named color: Blush Hour (#ff6f91, Δ 2.267) — https://brandsweets.com/colors/blush-hour
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd689a

## Tints & shades

- Tints (toward white): #fd77a4, #fd86ae, #fd90b5, #fea0bf, #feafc9, #febed3, #fecddd, #fed7e4, #ffe6ee, #fff5f8
- Shades (toward black): #fc4582, #fc276e, #fb0456, #dd034c, #ba0340, #970234, #790229, #55011d, #370113, #140007

## Harmonies

- Complementary: #68fdcb
- Analogous: #fd68e4, #fd8168
- Triadic: #9afd68, #689afd
- Split-complementary: #68fd81, #68e4fd
- Tetradic: #e4fd68, #68fdcb, #8168fd

## Colors that go with #fd689a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd689a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fd689a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #fd689a in 9 real palettes, including Raycast's brand system and Airbnb's brand system, as the text colour against it. Seen in: Raycast (https://brandsweets.com/colors/brands/raycast), Airbnb (https://brandsweets.com/colors/brands/airbnb), Meadow (https://brandsweets.com/palettes/light#meadow), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #fd689a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Lido and Meadow put Mustard Yellow beside #fd689a, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Meadow (https://brandsweets.com/palettes/light#meadow), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #fd689a: 3 real palettes, including Resort and Polaroid, as the supporting colour. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/sage-green
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #fd689a in 3 real palettes, including Raycast's brand system and Harbour, as the accent. Seen in: Raycast (https://brandsweets.com/colors/brands/raycast), Harbour (https://brandsweets.com/palettes/cool#harbour), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop). — https://brandsweets.com/colors/skyblue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #fd689a in two real palettes: Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e7044f (4.64:1); AA: background → #333333 (4.59:1); AAA: text → #b0033c (7.18:1); AAA: background → #0d0d0d (7.06:1)
- On black (#000000): 7.62:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd689a-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd689a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.