Color

#fd63ad

#fd63ad
hex#fd63ad
rgbrgb(253, 99, 173)
hslhsl(331, 97%, 69%)
oklchoklch(0.716 0.2 353.5)
Closest name: hotpink (#ff69b4)Relative luminance 0.3282

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#63fdb3

#fd63fa · #fd6663

#adfd63 · #63adfd

Split-complementary

Open in tool →

#63fd66 · #63fafd

#fafd63 · #63fdb3 · #6663fd

Contrast

#fd63ad as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #e70472 as the text (4.51:1)
  • AAA: use #b00356 as the text (7.02:1)
  • AA: or shift the background to #333333 (4.55:1)
  • AAA: or shift the background to #0d0d0d (7:1)
Aaon black
7.56:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd63ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd63ad reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd63ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd63ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd63ad-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md