Color

#fd12aa

#fd12aa
hex#fd12aa
rgbrgb(253, 18, 170)
hslhsl(321, 98%, 53%)
oklchoklch(0.659 0.27 349.5)
Closest name: Big Bang Pink (#ff0099)Relative luminance 0.2422

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12fd64

#d912fd · #fd1235

#aafd12 · #12aafd

Split-complementary

Open in tool →

#35fd12 · #12fdd9

#fdd912 · #12fd64 · #1235fd

Contrast

#fd12aa as textRatioAAAA largeAAAFix
Aaon white
3.59:1failpassfail
  • AA: use #de0291 as the text (4.64:1)
  • AAA: use #ac0270 as the text (7.01:1)
  • AA: or shift the background to #1f1f1f (4.59:1)
Aaon black
5.84:1passpassfail
  • AAA: use #fd4ec0 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd12aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd12aa reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd12aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd12aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd12aa-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md