Color

#f98f4e

#f98f4e
hex#f98f4e
rgbrgb(249, 143, 78)
hslhsl(23, 93%, 64%)
oklchoklch(0.752 0.151 50.2)
Closest name: Atomic Tangerine (#ff9966)Relative luminance 0.4033

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4eb7f9

#f94e62 · #f9e54e

#4ef98f · #8f4ef9

Split-complementary

Open in tool →

#4ef9e5 · #4e62f9

#62f94e · #4eb7f9 · #e54ef9

Contrast

#f98f4e as textRatioAAAA largeAAAFix
Aaon white
2.32:1failfailfail
  • AA: use #c55007 as the text (4.64:1)
  • AAA: use #943c05 as the text (7.22:1)
  • AA: or shift the background to #3d3d3d (4.69:1)
  • AAA: or shift the background to #1f1f1f (7.12:1)
Aaon black
9.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f98f4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f98f4e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f98f4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f98f4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f98f4e-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md