Color

#f98bd4

#f98bd4
hex#f98bd4
rgbrgb(249, 139, 212)
hslhsl(320, 90%, 76%)
oklchoklch(0.777 0.158 341.2)
Closest name: Bubblegum Beam (#f887c7)Relative luminance 0.4336

Colors that go with #f98bd4

Emerald Green, Charcoal and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8bf9af

#e78bf9 · #f98b9d

#d4f98b · #8bd4f9

Split-complementary

Open in tool →

#9df98b · #8bf9e7

#f9e78b · #8bf9af · #8b9df9

Contrast

#f98bd4 as textRatioAAAA largeAAAFix
Aaon white
2.17:1failfailfail
  • AA: use #df0c98 as the text (4.52:1)
  • AAA: use #a50971 as the text (7.3:1)
  • AA: or shift the background to #424242 (4.63:1)
  • AAA: or shift the background to #242424 (7.15:1)
Aaon black
9.67:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f98bd4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f98bd4 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f98bd4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f98bd4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f98bd4-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md