Color

#f980ef

#f980ef
hex#f980ef
rgbrgb(249, 128, 239)
hslhsl(305, 91%, 74%)
oklchoklch(0.773 0.197 330.4)
Closest name: violet (#ee82ee)Relative luminance 0.4181

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80f98a

#c780f9 · #f980b3

#eff980 · #80eff9

Split-complementary

Open in tool →

#b3f980 · #80f9c7

#f9c780 · #80f98a · #80b3f9

Contrast

#f980ef as textRatioAAAA largeAAAFix
Aaon white
2.24:1failfailfail
  • AA: use #d10ac1 as the text (4.64:1)
  • AAA: use #a10894 as the text (7.05:1)
  • AA: or shift the background to #404040 (4.62:1)
  • AAA: or shift the background to #212121 (7.18:1)
Aaon black
9.36:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f980ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f980ef reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f980ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f980ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f980ef-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md