Color

#f980df

#f980df
hex#f980df
rgbrgb(249, 128, 223)
hslhsl(313, 91%, 74%)
oklchoklch(0.766 0.184 336)
Closest name: violet (#ee82ee)Relative luminance 0.4091

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80f99b

#d780f9 · #f980a3

#dff980 · #80dff9

Split-complementary

Open in tool →

#a3f980 · #80f9d7

#f9d780 · #80f99b · #80a3f9

Contrast

#f980df as textRatioAAAA largeAAAFix
Aaon white
2.29:1failfailfail
  • AA: use #db0aae as the text (4.5:1)
  • AAA: use #a60883 as the text (7.04:1)
  • AA: or shift the background to #404040 (4.53:1)
  • AAA: or shift the background to #212121 (7.04:1)
Aaon black
9.18:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f980df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f980df reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f980df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f980df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f980df-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md