Color

#f980dd

#f980dd
hex#f980dd
rgbrgb(249, 128, 221)
hslhsl(314, 91%, 74%)
oklchoklch(0.765 0.183 336.7)
Closest name: violet (#ee82ee)Relative luminance 0.408

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80f99d

#d980f9 · #f980a1

#ddf980 · #80ddf9

Split-complementary

Open in tool →

#a1f980 · #80f9d9

#f9d980 · #80f99d · #80a1f9

Contrast

#f980dd as textRatioAAAA largeAAAFix
Aaon white
2.29:1failfailfail
  • AA: use #db0aaa as the text (4.53:1)
  • AAA: use #a60881 as the text (7.06:1)
  • AA: or shift the background to #404040 (4.52:1)
  • AAA: or shift the background to #212121 (7.02:1)
Aaon black
9.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f980dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f980dd reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f980dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f980dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f980dd-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md