Color

#f980d9

#f980d9
hex#f980d9
rgbrgb(249, 128, 217)
hslhsl(316, 91%, 74%)
oklchoklch(0.764 0.18 338.2)
Closest name: Bubblegum Beam (#f887c7)Relative luminance 0.4059

Colors that go with #f980d9

Emerald Green, Charcoal and Light Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80f9a1

#dd80f9 · #f9809d

#d9f980 · #80d9f9

Split-complementary

Open in tool →

#9df980 · #80f9dd

#f9dd80 · #80f9a1 · #809df9

Contrast

#f980d9 as textRatioAAAA largeAAAFix
Aaon white
2.3:1failfailfail
  • AA: use #db0aa3 as the text (4.58:1)
  • AAA: use #a6087c as the text (7.13:1)
  • AA: or shift the background to #404040 (4.5:1)
  • AAA: or shift the background to #1f1f1f (7.16:1)
Aaon black
9.12:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f980d9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f980d9 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f980d9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f980d9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f980d9-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md