Color

#f980a9

#f980a9
hex#f980a9
rgbrgb(249, 128, 169)
hslhsl(340, 91%, 74%)
oklchoklch(0.747 0.153 360)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3844

Colors that go with #f980a9

Charcoal, Midnight Blue and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80f9d1

#f980e5 · #f99480

#a9f980 · #80a9f9

Split-complementary

Open in tool →

#80f994 · #80e5f9

#e5f980 · #80f9d1 · #9480f9

Contrast

#f980a9 as textRatioAAAA largeAAAFix
Aaon white
2.42:1failfailfail
  • AA: use #e50b53 as the text (4.66:1)
  • AAA: use #af0840 as the text (7.16:1)
  • AA: or shift the background to #3b3b3b (4.63:1)
  • AAA: or shift the background to #1c1c1c (7.05:1)
Aaon black
8.69:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f980a9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f980a9 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f980a9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f980a9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f980a9-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md