Color

#f97bda

#f97bda
hex#f97bda
rgbrgb(249, 123, 218)
hslhsl(315, 91%, 73%)
oklchoklch(0.757 0.188 337.6)
Closest name: Avant-Garde Pink (#ff77ee)Relative luminance 0.3937

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf99b

#d97bf9 · #f97b9b

#d9f97b · #7bd9f9

Split-complementary

Open in tool →

#9bf97b · #7bf9d9

#f9d97b · #7bf99b · #7b9bf9

Contrast

#f97bda as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #db0aa7 as the text (4.55:1)
  • AAA: use #a6087e as the text (7.1:1)
  • AA: or shift the background to #3d3d3d (4.59:1)
  • AAA: or shift the background to #1c1c1c (7.2:1)
Aaon black
8.87:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97bda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f97bda reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97bda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97bda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97bda-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md