Color

#f97bd5

#f97bd5
hex#f97bd5
rgbrgb(249, 123, 213)
hslhsl(317, 91%, 73%)
oklchoklch(0.755 0.185 339.4)
Closest name: Bubblegum Beam (#f887c7)Relative luminance 0.3911

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf99f

#de7bf9 · #f97b97

#d5f97b · #7bd5f9

Split-complementary

Open in tool →

#97f97b · #7bf9de

#f9de7b · #7bf99f · #7b97f9

Contrast

#f97bd5 as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #db0aa0 as the text (4.6:1)
  • AAA: use #a60879 as the text (7.16:1)
  • AA: or shift the background to #3d3d3d (4.56:1)
  • AAA: or shift the background to #1c1c1c (7.16:1)
Aaon black
8.82:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97bd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f97bd5 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97bd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97bd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97bd5-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md