Color

#f97bbc

#f97bbc
hex#f97bbc
rgbrgb(249, 123, 188)
hslhsl(329, 91%, 73%)
oklchoklch(0.746 0.169 349.8)
Closest name: Dream Setting (#ff77bb)Relative luminance 0.3794

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf9b8

#f77bf9 · #f97b7e

#bcf97b · #7bbcf9

Split-complementary

Open in tool →

#7ef97b · #7bf9f7

#f9f77b · #7bf9b8 · #7b7ef9

Contrast

#f97bbc as textRatioAAAA largeAAAFix
Aaon white
2.45:1failfailfail
  • AA: use #e50b7b as the text (4.5:1)
  • AAA: use #aa085c as the text (7.25:1)
  • AA: or shift the background to #3b3b3b (4.58:1)
  • AAA: or shift the background to #1a1a1a (7.12:1)
Aaon black
8.59:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97bbc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#f97bbc reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97bbc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97bbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97bbc-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md