Color

#f97697

#f97697
hex#f97697
rgbrgb(249, 118, 151)
hslhsl(345, 92%, 72%)
oklchoklch(0.728 0.163 6.2)
Closest name: Blush Hour (#ff6f91)Relative luminance 0.3533

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76f9d8

#f976d8 · #f99776

#97f976 · #7697f9

Split-complementary

Open in tool →

#76f997 · #76d8f9

#d8f976 · #76f9d8 · #9776f9

Contrast

#f97697 as textRatioAAAA largeAAAFix
Aaon white
2.6:1failfailfail
  • AA: use #eb0a42 as the text (4.51:1)
  • AAA: use #b00732 as the text (7.19:1)
  • AA: or shift the background to #383838 (4.5:1)
  • AAA: or shift the background to #141414 (7.08:1)
Aaon black
8.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97697 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f97697 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97697
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97697 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97697-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md