Color

#f38196

#f38196
hex#f38196
rgbrgb(243, 129, 150)
hslhsl(349, 83%, 73%)
oklchoklch(0.735 0.14 9.4)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3696

Colors that go with #f38196

Charcoal, Light Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#81f3de

#f381cf · #f3a581

#96f381 · #8196f3

Split-complementary

Open in tool →

#81f3a5 · #81cff3

#cff381 · #81f3de · #a581f3

Contrast

#f38196 as textRatioAAAA largeAAAFix
Aaon white
2.5:1failfailfail
  • AA: use #e9163c as the text (4.52:1)
  • AAA: use #b1102e as the text (7.04:1)
  • AA: or shift the background to #383838 (4.69:1)
  • AAA: or shift the background to #171717 (7.16:1)
Aaon black
8.39:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f38196 as the background.

Brands using this color

Fonts for this mood

#f38196 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f38196
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f38196 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f38196-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md