Color

#f37468

#f37468
hex#f37468
rgbrgb(243, 116, 104)
hslhsl(5, 85%, 68%)
oklchoklch(0.706 0.159 27.3)
Closest name: Breeze of Chilli (#f4706e)Relative luminance 0.3254

Colors that go with #f37468

Charcoal, Emerald Green and Light Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f37468

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68e7f3

#f368a2 · #f3b968

#68f374 · #7468f3

Split-complementary

Open in tool →

#68f3b9 · #68a2f3

#a2f368 · #68e7f3 · #b968f3

Contrast

#f37468 as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #e72413 as the text (4.51:1)
  • AAA: use #af1c0e as the text (7.01:1)
  • AA: or shift the background to #333333 (4.52:1)
  • AAA: or shift the background to #0a0a0a (7.08:1)
Aaon black
7.51:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f37468 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f37468 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f37468
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f37468 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f37468-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md