Color

#f368fd

#f368fd
hex#f368fd
rgbrgb(243, 104, 253)
hslhsl(296, 97%, 70%)
oklchoklch(0.742 0.241 325)
Closest name: Flamazing Pink (#fe6fff)Relative luminance 0.3605

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72fd68

#a968fd · #fd68bc

#fdf368 · #68fdf3

Split-complementary

Open in tool →

#bcfd68 · #68fda9

#fda968 · #72fd68 · #68bcfd

Contrast

#f368fd as textRatioAAAA largeAAAFix
Aaon white
2.56:1failfailfail
  • AA: use #ca03d8 as the text (4.65:1)
  • AAA: use #9b03a6 as the text (7.1:1)
  • AA: or shift the background to #383838 (4.58:1)
  • AAA: or shift the background to #171717 (7.01:1)
Aaon black
8.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f368fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f368fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f368fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f368fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f368fd-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md