Color

#ef968f

#ef968f
hex#ef968f
rgbrgb(239, 150, 143)
hslhsl(4, 75%, 75%)
oklchoklch(0.762 0.109 24.8)
Closest name: darksalmon (#e9967a)Relative luminance 0.4215

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fe9ef

#ef8fb9 · #efc68f

#8fef96 · #968fef

Split-complementary

Open in tool →

#8fefc6 · #8fb9ef

#b9ef8f · #8fe9ef · #c68fef

Contrast

#ef968f as textRatioAAAA largeAAAFix
Aaon white
2.23:1failfailfail
  • AA: use #e03124 as the text (4.53:1)
  • AAA: use #aa2218 as the text (7.12:1)
  • AA: or shift the background to #424242 (4.51:1)
  • AAA: or shift the background to #212121 (7.23:1)
Aaon black
9.43:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef968f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef968f reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef968f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef968f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef968f-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md