Color

#ef9401

#ef9401
hex#ef9401
rgbrgb(239, 148, 1)
hslhsl(37, 99%, 47%)
oklchoklch(0.744 0.164 67.2)
Closest name: darkorange (#ff8c00)Relative luminance 0.3953

Colors that go with #ef9401

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ef9401

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#015cef

#ef1d01 · #d3ef01

#01ef94 · #9401ef

Split-complementary

Open in tool →

#01d3ef · #1d01ef

#01ef1d · #015cef · #ef01d3

Contrast

#ef9401 as textRatioAAAA largeAAAFix
Aaon white
2.36:1failfailfail
  • AA: use #a76801 as the text (4.54:1)
  • AAA: use #7f4e01 as the text (7.02:1)
  • AA: or shift the background to #3d3d3d (4.61:1)
  • AAA: or shift the background to #1c1c1c (7.23:1)
Aaon black
8.91:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef9401 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef9401 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef9401
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef9401 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef9401-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md