#ef71b4 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	2.73:1	fail	fail	fail	AA: use #dc1881 as the text (4.68:1) AAA: use #aa1363 as the text (7.04:1) AA: or shift the background to #333333 (4.63:1) AAA: or shift the background to #0f0f0f (7.02:1)
Aaon black	7.69:1	pass	pass	pass	Passes AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef71b4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

8b5cf6 c4b5fd f472b6 faf7ff 2e1f47

Lavender Haze

Open in tool →

Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible.

Playful Cool Light

Fonts for this mood

#ef71b4 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around #ef71b4

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #ef71b4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef71b4-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md