Color

#ef61ab

#ef61ab
hex#ef61ab
rgbrgb(239, 97, 171)
hslhsl(329, 82%, 66%)
oklchoklch(0.693 0.19 350.8)
Closest name: Hot Pink (#ff69b4)Relative luminance 0.2984

Colors that go with #ef61ab

Light Sea Green, Charcoal and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ef61ab

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#61efa6

#ed61ef · #ef6164

#abef61 · #61abef

Split-complementary

Open in tool →

#64ef61 · #61efed

#efed61 · #61efa6 · #6164ef

Contrast

#ef61ab as textRatioAAAA largeAAAFix
Aaon white
3.01:1failpassfail
  • AA: use #df167e as the text (4.61:1)
  • AAA: use #a7115e as the text (7.28:1)
  • AA: or shift the background to #2e2e2e (4.51:1)
Aaon black
6.97:1passpassfail
  • AAA: use #f066ad as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef61ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef61ab reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef61ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef61ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef61ab-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md