Color

#ed97d4

#ed97d4
hex#ed97d4
rgbrgb(237, 151, 212)
hslhsl(317, 70%, 76%)
oklchoklch(0.782 0.128 338.3)
Closest name: Bubblegum Kisses (#f092d6)Relative luminance 0.4489

Colors that go with #ed97d4

Charcoal, Emerald Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97edaf

#da97ed · #ed97aa

#d4ed97 · #97d4ed

Split-complementary

Open in tool →

#aaed97 · #97edda

#edda97 · #97edaf · #97aaed

Contrast

#ed97d4 as textRatioAAAA largeAAAFix
Aaon white
2.1:1failfailfail
  • AA: use #d425a3 as the text (4.57:1)
  • AAA: use #a01c7b as the text (7.13:1)
  • AA: or shift the background to #454545 (4.56:1)
  • AAA: or shift the background to #262626 (7.19:1)
Aaon black
9.98:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed97d4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed97d4 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed97d4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed97d4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed97d4-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md