Lavender Haze
Open in tool →Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible.
Color
#ed73ae
#ed73ae
hex
#ed73aergb
rgb(237, 115, 174)hsl
hsl(331, 77%, 69%)oklch
oklch(0.715 0.163 351.7)Closest name: Embarrassed (#ee7799)Relative luminance 0.3332
Colors that go with #ed73ae
Light Sea Green, Charcoal and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #ed73ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ed73ae: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Taupe #483c32
shippedTaupe is paired with #ed73ae in 9 real palettes, including Meadow and Blossom, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Emerald Green #50c878
split-complementshippedEmerald Green is a split-complement of #ed73ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Light Sky Blue #87cefa
shippedLight Sky Blue is paired with #ed73ae in 3 real palettes, including Sentry's brand system and Mercury's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Mustard Yellow #ffdb58
shippedMustard Yellow is paired with #ed73ae in 3 real palettes, including Meadow and Lido, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Amber #ffbf00
shippedAmber is paired with #ed73ae in two real palettes: Beach Hut and Gumroad's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Eggplant #614051
shippedEggplant is paired with #ed73ae in two real palettes: Blush and Golden Hour, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #ed73ae
Tints & shades
Harmonies
Contrast
| #ed73ae as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.74:1 | fail | fail | fail | |
Aaon black | 7.66:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed73ae as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#ed73ae reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ed73ae
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ed73ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ed73ae-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md