Color

#ed40dc

#ed40dc
hex#ed40dc
rgbrgb(237, 64, 220)
hslhsl(306, 83%, 59%)
oklchoklch(0.68 0.26 332.4)
Closest name: Cupid’s Eye (#ff22dd)Relative luminance 0.2684

Colors that go with #ed40dc

Medium Sea Green, Light Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ed40dc

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40ed51

#a840ed · #ed4085

#dced40 · #40dced

Split-complementary

Open in tool →

#85ed40 · #40eda8

#eda840 · #40ed51 · #4085ed

Contrast

#ed40dc as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #d214bf as the text (4.57:1)
  • AAA: use #9f0f90 as the text (7.13:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.37:1passpassfail
  • AAA: use #ef57e0 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed40dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed40dc reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed40dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed40dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed40dc-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md