Color

#ed3545

#ed3545
hex#ed3545
rgbrgb(237, 53, 69)
hslhsl(355, 84%, 57%)
oklchoklch(0.621 0.218 22.3)
Closest name: Barberry (#ee1133)Relative luminance 0.2098

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35edde

#ed35a1 · #ed8235

#45ed35 · #3545ed

Split-complementary

Open in tool →

#35ed82 · #35a1ed

#a1ed35 · #35edde · #8235ed

Contrast

#ed3545 as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #eb1426 as the text (4.51:1)
  • AAA: use #b2101d as the text (7.04:1)
  • AA: or shift the background to #141414 (4.56:1)
Aaon black
5.2:1passpassfail
  • AAA: use #f26974 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed3545 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ed3545 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed3545
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed3545 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed3545-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md