Color

#ed31da

#ed31da
hex#ed31da
rgbrgb(237, 49, 218)
hslhsl(306, 84%, 56%)
oklchoklch(0.668 0.272 332.9)
Closest name: Cupid’s Eye (#ff22dd)Relative luminance 0.2526

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31ed43

#a231ed · #ed317c

#daed31 · #31daed

Split-complementary

Open in tool →

#7ced31 · #31eda2

#eda231 · #31ed43 · #317ced

Contrast

#ed31da as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #d312c0 as the text (4.55:1)
  • AAA: use #a00e91 as the text (7.08:1)
  • AA: or shift the background to #212121 (4.64:1)
Aaon black
6.05:1passpassfail
  • AAA: use #f056e1 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed31da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed31da reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed31da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed31da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed31da-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md