Color

#ed12ab

#ed12ab
hex#ed12ab
rgbrgb(237, 18, 171)
hslhsl(318, 86%, 50%)
oklchoklch(0.633 0.262 345.8)
Closest name: Fanatic Fuchsia (#ee1199)Relative luminance 0.2138

Colors that go with #ed12ab

Medium Sea Green, Charcoal and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12ed54

#c112ed · #ed123e

#abed12 · #12abed

Split-complementary

Open in tool →

#3eed12 · #12edc1

#edc112 · #12ed54 · #123eed

Contrast

#ed12ab as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #da109e as the text (4.62:1)
  • AAA: use #a60c78 as the text (7.13:1)
  • AA: or shift the background to #171717 (4.5:1)
Aaon black
5.28:1passpassfail
  • AAA: use #f359c4 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed12ab as the background.

Brands using this color

Fonts for this mood

#ed12ab reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed12ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed12ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed12ab-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md