Color

#e98b99

#e98b99
hex#e98b99
rgbrgb(233, 139, 153)
hslhsl(351, 68%, 73%)
oklchoklch(0.739 0.115 10.7)
Closest name: Boho Blush (#e58787)Relative luminance 0.3809

Colors that go with #e98b99

Charcoal, Dark Turquoise and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8be9db

#e98bc8 · #e9ac8b

#99e98b · #8b99e9

Split-complementary

Open in tool →

#8be9ac · #8bc8e9

#c8e98b · #8be9db · #ac8be9

Contrast

#e98b99 as textRatioAAAA largeAAAFix
Aaon white
2.44:1failfailfail
  • AA: use #d9364e as the text (4.58:1)
  • AAA: use #a72034 as the text (7.24:1)
  • AA: or shift the background to #3b3b3b (4.6:1)
  • AAA: or shift the background to #1a1a1a (7.14:1)
Aaon black
8.62:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e98b99 as the background.

Brands using this color

Fonts for this mood

#e98b99 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e98b99
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e98b99 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e98b99-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md