Color

#e977bd

#e977bd
hex#e977bd
rgbrgb(233, 119, 189)
hslhsl(323, 72%, 69%)
oklchoklch(0.72 0.162 344.2)
Closest name: Dream Setting (#ff77bb)Relative luminance 0.3419

Colors that go with #e977bd

Charcoal, Medium Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77e9a3

#dc77e9 · #e97784

#bde977 · #77bde9

Split-complementary

Open in tool →

#84e977 · #77e9dc

#e9dc77 · #77e9a3 · #7784e9

Contrast

#e977bd as textRatioAAAA largeAAAFix
Aaon white
2.68:1failfailfail
  • AA: use #d72392 as the text (4.62:1)
  • AAA: use #a21a6e as the text (7.22:1)
  • AA: or shift the background to #363636 (4.51:1)
  • AAA: or shift the background to #0f0f0f (7.15:1)
Aaon black
7.84:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e977bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e977bd reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e977bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e977bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e977bd-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md