Color

#e768fd

#e768fd
hex#e768fd
rgbrgb(231, 104, 253)
hslhsl(291, 97%, 70%)
oklchoklch(0.727 0.235 321.5)
Closest name: Flaming Flamingo (#dd55ff)Relative luminance 0.3398

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ffd68

#9c68fd · #fd68c9

#fde668 · #68fde6

Split-complementary

Open in tool →

#c9fd68 · #68fd9c

#fd9c68 · #7ffd68 · #68c9fd

Contrast

#e768fd as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #c504e7 as the text (4.62:1)
  • AAA: use #9603b0 as the text (7.15:1)
  • AA: or shift the background to #333333 (4.69:1)
  • AAA: or shift the background to #0f0f0f (7.12:1)
Aaon black
7.8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e768fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e768fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e768fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e768fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e768fd-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md