Color

#e70dca

#e70dca
hex#e70dca
rgbrgb(231, 13, 202)
hslhsl(308, 89%, 48%)
oklchoklch(0.637 0.278 335.6)
Closest name: Drunk-Tank Pink (#dd11dd)Relative luminance 0.2154

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0de72b

#970de7 · #e70d5d

#cae70d · #0dcae7

Split-complementary

Open in tool →

#5de70d · #0de797

#e7970d · #0de72b · #0d5de7

Contrast

#e70dca as textRatioAAAA largeAAAFix
Aaon white
3.96:1failpassfail
  • AA: use #d40cb9 as the text (4.61:1)
  • AAA: use #9f098b as the text (7.28:1)
  • AA: or shift the background to #171717 (4.53:1)
Aaon black
5.31:1passpassfail
  • AAA: use #f551df as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e70dca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e70dca reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e70dca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e70dca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e70dca-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md