Color

#e660aa

#e660aa
hex#e660aa
rgbrgb(230, 96, 170)
hslhsl(327, 73%, 64%)
oklchoklch(0.679 0.183 348.8)
Closest name: Flirty Rose (#d65e93)Relative luminance 0.2809

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#60e69c

#e060e6 · #e66067

#aae660 · #60aae6

Split-complementary

Open in tool →

#67e660 · #60e6e0

#e6e060 · #60e69c · #6067e6

Contrast

#e660aa as textRatioAAAA largeAAAFix
Aaon white
3.17:1failpassfail
  • AA: use #dd2289 as the text (4.5:1)
  • AAA: use #a31965 as the text (7.28:1)
  • AA: or shift the background to #292929 (4.58:1)
Aaon black
6.62:1passpassfail
  • AAA: use #e869af as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e660aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e660aa reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e660aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e660aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e660aa-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md