Color

#e490dd

#e490dd
hex#e490dd
rgbrgb(228, 144, 221)
hslhsl(305, 61%, 73%)
oklchoklch(0.764 0.141 329.8)
Closest name: Bubblegum Kisses (#f092d6)Relative luminance 0.4166

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90e497

#c190e4 · #e490b3

#dde490 · #90dde4

Split-complementary

Open in tool →

#b3e490 · #90e4c1

#e4c190 · #90e497 · #90b3e4

Contrast

#e490dd as textRatioAAAA largeAAAFix
Aaon white
2.25:1failfailfail
  • AA: use #c931bc as the text (4.52:1)
  • AAA: use #98258e as the text (7.02:1)
  • AA: or shift the background to #404040 (4.61:1)
  • AAA: or shift the background to #212121 (7.16:1)
Aaon black
9.33:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e490dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e490dd reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e490dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e490dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e490dd-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md