Color

#e490da

#e490da
hex#e490da
rgbrgb(228, 144, 218)
hslhsl(307, 61%, 73%)
oklchoklch(0.763 0.138 331.2)
Closest name: Bubblegum Kisses (#f092d6)Relative luminance 0.415

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90e49a

#c490e4 · #e490b0

#dae490 · #90dae4

Split-complementary

Open in tool →

#b0e490 · #90e4c4

#e4c490 · #90e49a · #90b0e4

Contrast

#e490da as textRatioAAAA largeAAAFix
Aaon white
2.26:1failfailfail
  • AA: use #c931b7 as the text (4.56:1)
  • AAA: use #98258a as the text (7.08:1)
  • AA: or shift the background to #404040 (4.59:1)
  • AAA: or shift the background to #212121 (7.13:1)
Aaon black
9.3:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e490da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e490da reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e490da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e490da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e490da-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md