Color

#e490d1

#e490d1
hex#e490d1
rgbrgb(228, 144, 209)
hslhsl(314, 61%, 73%)
oklchoklch(0.76 0.13 335.5)
Closest name: Bubblegum Kisses (#f092d6)Relative luminance 0.4104

Colors that go with #e490d1

Charcoal, Midnight Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e490d1

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90e4a4

#ce90e4 · #e490a7

#d1e490 · #90d1e4

Split-complementary

Open in tool →

#a7e490 · #90e4ce

#e4ce90 · #90e4a4 · #90a7e4

Contrast

#e490d1 as textRatioAAAA largeAAAFix
Aaon white
2.28:1failfailfail
  • AA: use #cd32a9 as the text (4.54:1)
  • AAA: use #98257d as the text (7.25:1)
  • AA: or shift the background to #404040 (4.55:1)
  • AAA: or shift the background to #212121 (7.06:1)
Aaon black
9.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e490d1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e490d1 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e490d1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e490d1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e490d1-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md